Consumer confidence plunges among younger adults

June 19, 2026 - 09:40

The overall mood of British consumers held steady in June, but a deeper look at the numbers reveals a stark divide. GfK's long-running Consumer Confidence Index remained unchanged at an overall score of minus 23 for the month. That flat headline, however, masks a significant downturn among younger adults, who are now far more pessimistic about their personal finances and the broader economy.

The survey, which tracks shifts in public sentiment, found that the biggest drop in confidence came from people under the age of 35. This group reported a noticeable decline in their outlook for both their own financial situation over the next year and the general economic climate. Analysts suggest that persistent high housing costs, stagnant wage growth for early-career roles, and lingering uncertainty about job security are hitting younger households harder than older demographics.

While older age groups showed slightly more resilience, their optimism remains fragile. The overall index score of minus 23 is a familiar territory for the UK, reflecting a nation that is cautious but not in panic. Yet the divergence between generations is becoming harder to ignore. Younger adults, who typically have less savings and more debt, are feeling the squeeze of inflation and interest rates more acutely. The data suggests that while the average consumer is holding steady, the foundations of that stability are cracking for the next generation of spenders.