Embracing Change: How Michael Neve of The Variable Finds Joy in Churn

May 7, 2025 - 12:43

In a refreshing take on the often-dreaded concept of churn, Michael Neve, the finance director at The Variable in North Carolina, shares his unique perspective. Rather than viewing client turnover as a setback, Neve sees it as an opportunity for growth and innovation. His agency, known for its creative campaigns, has recently ventured into the ice cream business with Happy's Ice Cream, blending marketing expertise with culinary delight.

Neve emphasizes the importance of adaptability in today's fast-paced market. He believes that churn can lead to a more dynamic client roster, allowing The Variable to work with fresh ideas and diverse projects. This approach not only invigorates the agency's creative process but also fosters a culture of resilience among team members.

By embracing change and viewing churn through a positive lens, Neve is redefining success in the agency world. His philosophy encourages others to find joy in transitions, ultimately leading to a more vibrant and innovative industry landscape.