May 5, 2025 - 19:07

A new partnership has emerged, bringing innovative real-time point-of-sale (POS) lending solutions to the HVAC segment. This collaboration leverages U.S. Bank's cutting-edge Avvance lending platform, designed to enhance fintech capabilities for home improvement lenders. The Avvance platform allows lenders to offer seamless financing options directly at the point of sale, enabling customers to make informed purchasing decisions quickly and efficiently.
With this partnership, Pure Finance aims to scale its operations, reaching over 20,000 customers and enhancing the overall customer experience in the HVAC market. By integrating real-time lending solutions, customers can access financing options that are tailored to their needs, making home improvement projects more accessible than ever before.
This initiative not only streamlines the financing process but also empowers HVAC businesses to close sales faster by providing instant credit decisions. As the demand for home improvement financing continues to grow, this partnership positions both U.S. Bank and Pure Finance at the forefront of the evolving fintech landscape.